Company History

Ambrica Productions produces documentaries of international scope and interest for broadcast and the web. The company has worked extensively in China and has produced five feature length documentaries there for PBS, including the highly acclaimed trilogy China: A Century of Revolution, which consists of three two-hour films – China In Revolution, The Mao Years, and Born Under The Red Flag.

China In The Red explores the human cost of the economic reforms sweeping China today by following ten families over a four-year period. It aired on the PBS/Frontline in 2003.

Young & Restless in China follows the personal and professional lives of nine Gen X’ers in China over a four-year period. It was released theatrically and broadcast on PBS/Frontline in 2008.

Ambrica’s critically acclaimed biography of Eleanor Roosevelt aired on the PBS series American Experience and was one of its highest rated programs ever. Ambrica also produced Mary Pickford for American Experience, a feature length portrait of the life and art of the world’s first super-star and one the most powerful women in Hollywood history.

Time Of Fear told the story of Japanese American internment in Arkansas during World War II and was broadcast on PBS in 2005.

The Story Exchange, a global on-line video project that profiles women entrepreneurs, began in 2011 and is ongoing. To date, 20 short films have been produced in Hong Kong, Singapore and the United States. The films have been viewed in over 100 countries. Ambrica’s media partner on the project is the Independent Television Service Initiative Women and Girls Lead.

The Team

Sue Williams is a film producer and director who started  Ambrica Productions in 1986 to make documentaries with an international scope and interest. Under Sue’s leadership, Ambrica has produced awarding-winning films on a range of subjects, including feature-length documentaries about China for the PBS series Frontline and biographies of two American icons, Eleanor Roosevelt and Mary Pickford, for American Experience. In 2011, she co-founded The Story Exchange to inspire women to achieve economic independence through entrepreneurship.

OLYMPUS DIGITAL CAMERAVictoria Wang is the Co-Founder of The Story Exchange. She is a former banker and marketing consultant with more than three decades of experience in the financial world. As she rose through the ranks of corporate America, she saw very few role models or even other women to talk to at senior levels. By the time she left she wanted to find ways to mentor women and to encourage them down the path to economic independence. Not one to sit home and retire, Victoria travels the world looking for stories and is learning to play jazz piano in her free time.

riva-HSRiva Richmond is the Director of Digital Media for The Story Exchange. She is a longtime journalist focused on technology, global business and small business. She was most recently a senior editor at The Economist Intelligence Unit and has written for The New York TimesEntrepreneur.com,The Wall Street Journal, Dow Jones Newswires and other national publications. Riva is passionate about travel and has traversed the Middle East, Europe, India and Central America. Formerly a dancer and then a martial artist, she now practices hatha yoga and surfs her local Rockaway break.

CLHCandice Leigh Helfand is the Associate Director of Digital Media for The Story Exchange. She is a news media professional with nearly a decade of experience. She worked as a journalist for some of the largest news organizations in the country (including CBS Local News and The Star-Ledger). She earned her B.A. in Journalism & Media Studies at Rutgers University. In her spare time, she enjoys singing and writing content as a volunteer for the Women’s A Cappella Association.

Nusha Balyan_HeadshotNusha Balyan is the Associate Video and Web Producer. She joined Ambrica Productions in 2011 when she helped launch The Story Exchange, working on featured video profiles, creating short web videos and managing The Story Exchange website. She currently splits her time between The Story Exchange and Ambrica’s latest documentary, Death by Design. Nusha has worked on long narrative pieces for PBS and BBC World News America, produced radio pieces for NPR’s Latino USA, managed various websites and written for the Huffington Post. Nusha is fully bilingual in English and Bulgarian.